The Fashion Of India

This piece examines Indian film industry’s persistent colourism, and questions whether society is ready to celebrate truly brown heroines.

Chanel’s much-hyped Chanel 25 may be a novelty in Paris, but to Indian eyes, its drawstring silhouette feels instantly — and intimately — fa

The turmeric latte trend is booming in America’s wellness circles — but when did an ancient Indian remedy become a Western invention?

Between the beard oil and the brocade, Indian men are navigating a high-stakes runway of identity.

Will India’s beauty rituals find permanence in the global market — and the voice to lead the discourse?

The data certainly supports it — and quite strongly. This isn’t tokenism. This is traction. Fashion’s front row is no longer Euro-American t

Has H&M truly resonated with the sartorial taste of Indian consumers, or does it remain a global player with only a superficial Indian touch

As the world teeters on the brink of technological revolution, the question lingers like a haunting specter - will AI cast a sinister shadow

How do these cinematic A-listers continually redefine what is to be in fashion? Bollywood stars, with their larger-than-life personas, have

What started as sculptural, metallic jewellery for the body has now blossomed into a full-fledged fashion brand, evolving beyond its roots t

The growing sector of Indian consumers with disposable incomes desire to stay ahead of international trends. Zara taps into this desire by o