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Fashion Trends India 2024 - Fueled By Film Celebrities
How do these cinematic A-listers continually redefine what is to be in fashion? Bollywood stars, with their larger-than-life personas, have
Do Brown Women Exist in India’s Film Industry?
This piece examines Indian film industry’s persistent colourism, and questions whether society is ready to celebrate truly brown heroines.
The It-Bag No One Saw Coming Is A Drawstring Potli
Chanel’s much-hyped Chanel 25 may be a novelty in Paris, but to Indian eyes, its drawstring silhouette feels instantly — and intimately — fa
Why Are Indian Men Still Afraid Of Fashion?
Between the beard oil and the brocade, Indian men are navigating a high-stakes runway of identity.
How Beauty Is India’s Next Cultural Export After Yoga
Will India’s beauty rituals find permanence in the global market — and the voice to lead the discourse?
Is India Finally Winning On Its Global Fashion Vision?
The data certainly supports it — and quite strongly. This isn’t tokenism. This is traction. Fashion’s front row is no longer Euro-American t
How Localized Is High-Street Brand H&M In India?
Has H&M truly resonated with the sartorial taste of Indian consumers, or does it remain a global player with only a superficial Indian touch
FASHION
How Indian Fashion Is More Than A Saree
Indian fashion has often been synonymous with the saree, an iconic garment that symbolizes tradition and elegance.
Bollywood Doesn't Approve To The Idea Of Quiet Luxury
The industry, known for its grandiose spectacles and flamboyant lifestyles, tends to shy away from the understated charm and subtlety that d
The Business Of Fashion Stylists In India
In the big business of fashion stylists, scrutinizing the delicate balance between artistic ingenuity and the pragmatic pursuit of financial
Raw Mango's Modern Take on Traditional Weaves
Prepare to be questioned about whether your great-grandma's handwoven masterpiece requires a smartphone upgrade, as a modern flair is introd
The Role of Fashion In Movie Marketing And Promotion
Movie marketing capitalizes on the signature fashion elements of characters as promotional tools, aiming to expand the movie's reach and bol
Sarojini Nagar Market, Labyrinth Of Fashion And Bargains
Nestled in the heart of New Delhi, Sarojini Nagar Market stands as a vibrant embodiment of the essence of India's bustling market culture.
Fashion And Patriotism On International Runway
Fashion and patriotism intertwine on international runways, as couture becomes a vessel for cultural storytelling, weaving narratives of
Influencer Komal Pandey Wants To Take It Slow
In a surprising turn of events, influencer Komal Pandey has embarked on a journey towards a more deliberate and measured approach to content
As We Are Over Hot Pink, What's Next?
We've bid a tearful farewell to the era of hot pink – the hue that, for a brief moment, convinced us all that life was a perpetual Barbie dr
BEAUTY
Can Male Celebrity Beauty Lines Accelerate Beauty For Men?
Where societal norms have long confined men to a limited spectrum of beauty and skincare, can celebrity beauty lines embrace diverse standar
How Beauty Is India’s Next Cultural Export After Yoga
Will India’s beauty rituals find permanence in the global market — and the voice to lead the discourse?
Asmita Biswas
Aug 8
Does India Really Needs Sephora?
Despite its global acclaim and extensive portfolio of premium beauty brands, Sephora finds itself grappling for a solid foothold in India's
Asmita Biswas
Mar 19, 2024
Not Every Global Beauty Trend Is For Indians
While the dictatorship of global beauty imposes trends on every corner of the world, it is important to question its relevance and applicabi
Asmita Biswas
Mar 10, 2024
The Sweet Success Of Sugar Cosmetics In Beauty's Business
As the siren call of cosmetics continues to enthrall the masses, Sugar Cosmetics lay a tale of ambition behind the saccharine facade.
Asmita Biswas
Mar 7, 2024
Sabyasachi × Estee Lauder: When Fashion Collaborates With Beauty
What role is played by a fashion house, such as Sabyasachi, in the conception and realization of beauty products through its collaboration w
Asmita Biswas
Mar 4, 2024
What Beauty Brings To The Table In The Year 2024
The pursuit of beauty is a continual odyssey, and the trends of 2024 stand at the precipice of self-care and well-being, waiting to unravele
Asmita Biswas
Mar 2, 2024
The Surge Of K-Beauty In India Is Not A Fleeting Gust
The obsession with all things Korean, from the swoonworthy K-dramas and mood-shifting K-pop tunes to Korean beauty and skincare, is an unden
Asmita Biswas
Feb 29, 2024
The Big Business Of "Clean" Beauty Brands
Is the movement of clean beauty brands genuinely driven by safety concerns or is it fueled merely by fear-mongering tactics?
Asmita Biswas
Feb 27, 2024
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