top of page
FOI's BEAUTY
Beauty in India is not monolithic — it's plural, nuanced, and in constant negotiation with identity, culture, and commerce. On this platform, we peel back the glossy layers of the industry to reveal the complexities shaping how beauty is defined in the Indian context.
Can Male Celebrity Beauty Lines Accelerate Beauty For Men?
Where societal norms have long confined men to a limited spectrum of beauty and skincare, can celebrity beauty lines embrace diverse standar
Does India Really Needs Sephora?
Despite its global acclaim and extensive portfolio of premium beauty brands, Sephora finds itself grappling for a solid foothold in India's
Not Every Global Beauty Trend Is For Indians
While the dictatorship of global beauty imposes trends on every corner of the world, it is important to question its relevance and applicabi
The Sweet Success Of Sugar Cosmetics In Beauty's Business
As the siren call of cosmetics continues to enthrall the masses, Sugar Cosmetics lay a tale of ambition behind the saccharine facade.
Sabyasachi × Estee Lauder: When Fashion Collaborates With Beauty
What role is played by a fashion house, such as Sabyasachi, in the conception and realization of beauty products through its collaboration w
What Beauty Brings To The Table In The Year 2024
The pursuit of beauty is a continual odyssey, and the trends of 2024 stand at the precipice of self-care and well-being, waiting to unravele
The Surge Of K-Beauty In India Is Not A Fleeting Gust
The obsession with all things Korean, from the swoonworthy K-dramas and mood-shifting K-pop tunes to Korean beauty and skincare, is an unden
The Big Business Of "Clean" Beauty Brands
Is the movement of clean beauty brands genuinely driven by safety concerns or is it fueled merely by fear-mongering tactics?
It's Not Kylie, It's Kay Beauty For India
While Kylie's Cosmetics may dominate headlines globally, it's intriguing to witness the rise of Kay Beauty by Katrina Kaif as a formidable b
The Psychology Of Beauty Brand Marketing In India
What is it about beauty marketing that speaks to our psyche? Why do certain products and brands resonate with us more than others?
What Makes Tira Beauty Different From Nykaa
In a world where beauty is celebrated and diverse, India has witnessed the rise of two remarkable beauty platforms — Nykaa and Tira Beauty.
bottom of page