​The Fashion of India (FOI) is a fashion news and media platform dedicated to present a discerning, global perspective on India’s fashion industry. We serve as a critical voice and curated lens on the trends that define the moment, the designers shaping the industry, and the marketplace driving change. FOI captures the pulse of Indian fashion with context, credibility, and a point of view.

We operate with editorial integrity, cultural sensitivity, and a global outlook. In a world saturated with surface-level content, The Fashion of India offers substance. We do not chase trends—we examine their origins, implications, and aftershocks. We invite our readers to go beyond the obvious and engage with fashion as a serious and significant part of India’s economic, cultural, and creative identity.

Asmita Biswas, the Founder & CEO of The Fashion Of India (FOI), discovered a glaring gap in how the industry is portrayed—both at home and abroad. FOI was created to fill that void: to elevate India's fashion discourse, challenge conventional perspectives, and advocate for the recognition it rightfully deserves within global fashion media.

Journalism is at the core of our practice. Through investigative reporting, long-form essays, exclusive interviews, and critical commentary, we document the Indian fashion industry in all its complexity. Rather than amplifying only the spectacle of fashion, we examine its systems—its supply chains, economies, power structures, and cultural influence.

We believe the Indian fashion industry brims with untapped potential. Beneath the surface of what is often portrayed, lies a rich network of talent, cultural complexity, and opportunity that remains largely underrepresented. FOI is here to uncover these layers and bring visibility to the individuals and institutions driving change from within.

We seek to inform, contextualize, and challenge prevailing narratives around India’s fashion identity in the global arena—delivering stories that reflect the realities on the ground. Our coverage connects local stories with international relevance—placing Indian fashion firmly within the wider global conversation.