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It's Not Kylie, It's Kay Beauty For India
While Kylie's Cosmetics may dominate headlines globally, it's intriguing to witness the rise of Kay Beauty by Katrina Kaif as a formidable b


Is Mumbai Luxury's Ultimate Destination in India?
Mumbai, often referred to as the fashion capital of India, has indisputably emerged as the pinnacle of luxury in the country.


Does Logo Mania Exist In India's Luxury Fashion Market?
India, a country with a relatively new luxury fashion scene, has seen a rapid evolution in the past two decades.


Hrithik Roshan's HRX In The Overcrowded Activewear Market
HRX, the fitness brand launched by Bollywood actor Hrithik Roshan, created a room for itself in the overcrowded market of activewear.


The Venturing Of Statement Jewelry From The Runway To Reality
As the tendrils of high fashion slither from the runways to reality, statement jewelry emerges as a powerful presence, captivating the colle


Sabyasachi Mukherjee's Versatility Beyond The Bridal Couture
Sabyasachi's creative prowess extends far beyond the realm of bridal couture, making him a versatile designer who has left an indelible mark


Sustainable Indian Brands That Serves Fashion
As consumers become more conscious of the impact of fast fashion on the environment, the demand for sustainable clothing brands has soared.


How Indian Fashion Is More Than A Saree
Indian fashion has often been synonymous with the saree, an iconic garment that symbolizes tradition and elegance.


The Psychology Of Beauty Brand Marketing In India
What is it about beauty marketing that speaks to our psyche? Why do certain products and brands resonate with us more than others?


What Brought Deepika Padukone To The Forefront Of The Global Fashion Industry
As one of India's most acclaimed actors and an international icon, Deepika Padukone has not only made her mark in the world of cinema but al


India's Fashion Forecast For The Year 2024
As we stand on the cusp of a new era, the predictions for the year's fashion trends are here with some educated projections based on current


What Makes Tira Beauty Different From Nykaa
In a world where beauty is celebrated and diverse, India has witnessed the rise of two remarkable beauty platforms — Nykaa and Tira Beauty.
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