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The Role of Fashion In Movie Marketing And Promotion
Movie marketing capitalizes on the signature fashion elements of characters as promotional tools, aiming to expand the movie's reach and bol


Why India's Fashion Brands Need To Tap The Athlete Power
Beyond the glitz of runways, the pulse of athletics is offering brands a unique opportunity. This symbiotic relationship holds the potential


The Sweet Success Of Sugar Cosmetics In Beauty's Business
As the siren call of cosmetics continues to enthrall the masses, Sugar Cosmetics lay a tale of ambition behind the saccharine facade.


Sarojini Nagar Market, Labyrinth Of Fashion And Bargains
Nestled in the heart of New Delhi, Sarojini Nagar Market stands as a vibrant embodiment of the essence of India's bustling market culture.


Fashion And Patriotism On International Runway
Fashion and patriotism intertwine on international runways, as couture becomes a vessel for cultural storytelling, weaving narratives of


Sabyasachi × Estee Lauder: When Fashion Collaborates With Beauty
What role is played by a fashion house, such as Sabyasachi, in the conception and realization of beauty products through its collaboration w


Influencer Komal Pandey Wants To Take It Slow
In a surprising turn of events, influencer Komal Pandey has embarked on a journey towards a more deliberate and measured approach to content


What Beauty Brings To The Table In The Year 2024
The pursuit of beauty is a continual odyssey, and the trends of 2024 stand at the precipice of self-care and well-being, waiting to unravele


As We Are Over Hot Pink, What's Next?
We've bid a tearful farewell to the era of hot pink – the hue that, for a brief moment, convinced us all that life was a perpetual Barbie dr


Is London's Urbanic The New Shein For India?
Has Urbanic truly lived up to its promises as a brand or is it just a mere contender trying to fill the void left by its predecessor Shein?


The Surge Of K-Beauty In India Is Not A Fleeting Gust
The obsession with all things Korean, from the swoonworthy K-dramas and mood-shifting K-pop tunes to Korean beauty and skincare, is an unden


The Big Business Of "Clean" Beauty Brands
Is the movement of clean beauty brands genuinely driven by safety concerns or is it fueled merely by fear-mongering tactics?
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